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Discount Stores, Online Retailers Grow OTC, Supplement Sales With Value, Convenience

This article was originally published in The Tan Sheet

Executive Summary

The share of OTC drug and supplement sales for online retailers jumped 12% and increased 17% in the value channel in 2013 – a figure that demands companies “to stand up and take notice,” IRI executive Piyush Chaudhari says. Drugstores retained the largest share of consumer health care product sales, 32%.


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