P&G Tech Toothbrush May Foretell OTC Switch Future
This article was originally published in The Tan Sheet
Executive Summary
The same tools that can direct consumer brushing behavior potentially could be applied to improving or dialing in dosing behavior of consumers self-treating for chronic conditions. The toothbrush connects to a smartphone app using Bluetooth to provide real-time guidance while a person brushes.
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Power Toothbrushes Engage Kids, Collect Data With Digital Apps
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