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Consumer Medical Device United States

P&G Tech Toothbrush May Foretell OTC Switch Future

This article was originally published in The Tan Sheet

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Executive Summary

The same tools that can direct consumer brushing behavior potentially could be applied to improving or dialing in dosing behavior of consumers self-treating for chronic conditions. The toothbrush connects to a smartphone app using Bluetooth to provide real-time guidance while a person brushes.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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