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Tylenol Relaunch Ads Harken To “Trusted” History

This article was originally published in The Tan Sheet

Executive Summary

In online video ads for Tylenol, the firm says “for everything we do, we know you do so much more.” CFO Dominic Caruso says the ad campaign will reconnect the brand with consumers.

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J&J's Analgesic Sales Ease Pain Of Ongoing OTC Turnaround

CFO Dominic Caruso reaffirms J&J’s commitment to keeping and growing its consumer business as the firm reports its OTC adult analgesic US market share reached 14% while pediatric share was nearly 46%.

J&J's Analgesic Sales Ease Pain Of Ongoing OTC Turnaround

CFO Dominic Caruso reaffirms J&J’s commitment to keeping and growing its consumer business as the firm reports its OTC adult analgesic US market share reached 14% while pediatric share was nearly 46%.

Expanding $1 Billion Brand Club Fits In J&J Consumer Big Picture

J&J consumer sector Chairman Jorge Mesquita says the Tylenol analgesic and cough/cold line is an OTC brand the firm expects to join its $1bn club, which already includes the Neutrogena skin care, Listerine oral care and Johnson's Baby lines.

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