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Aveeno Lines Face Class Actions Over “Naturals” Claims

This article was originally published in The Tan Sheet

Executive Summary

J&J’s Aveeno brand is the focus of pending class-action suits in Connecticut that question claims for the brand’s sunscreen and baby wash lines and a suit in New York about the Active Naturals personal care line. The complaints allege Aveeno liberally uses the term “natural” for its products that contain a number of synthetic ingredients.

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