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P&G CEO Lafley Defends Long-Term Strategy

This article was originally published in The Tan Sheet

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Executive Summary

Procter & Gamble’s CEO tells analysts that consumers “have different value equation expectations and we aim to meet their needs with brands and products they prefer and can afford.”

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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