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OTC, Supplement Ad Spending Points To Bigger Jump For Full Year

This article was originally published in The Tan Sheet

Executive Summary

Dietary supplement ad spending grew 23.5% in the 2013 first quarter after increasing 17% in 2012, Kantar Media data show. The OTC sector’s ad spend was not as large, but still strong, up 10% for first quarter 2013 after increasing 8% in full-year 2012.

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