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MidNite PM “Sleep Fast” And Pain Relief Claims Unsubstantiated – NAD

This article was originally published in The Tan Sheet

Executive Summary

Meda Consumer Healthcare appeals a NAD decision to the National Advertising Review Board. Meda’s evidence failed to show whether its proprietary blend or the individual ingredients provide MidNite PM’s benefits, NAD says, and stating that each ingredient has “calming properties” is “insufficient to support the claim.”

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