Church & Dwight More Avid About Consumer Health Growth
This article was originally published in The Tan Sheet
The Vitafusion adult vitamins and L'il Critters multivitamins, fiber and omega-3 supplements for children far surpassed overall category growth of about 8% in the quarter, says CEO James Craigie, citing Nielsen data. Net income for the firm’s latest quarter period grew more than 12% to nearly $108 million.
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C&D's latest gummy additions are organic versions of its vitafusion women's and men's multivitamins and vitamins B-12 and D3 for adults and its L'il Critters children's multivitamin. Firm's marketing chief for the brands credits L'il Critters and vitafusion lines with "essentially igniting the gummy revolution in the US."
Avadim Health could get FTC scrutiny after it declines to comply with two findings by an industry self-regulation group to discontinue 26 claims for its Theraworx Relief homeopathic products. It says the analysis “misapplied the well-recognized standards of substantiation” established by FTC.
HOWARU Calm contains probiotic strain Lpc-37 (L. paracasei) and can be added to supplements or formulated into new products, says DuPont Nutrition & Biosciences. It reports that 65% of adults worldwide are experiencing some daily stress.