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Colgate Total Mouthwash Debut Completes The Brand’s “Regimen”

This article was originally published in The Tan Sheet

Executive Summary

The mouthwash will join the brand's extensive toothpaste line in a launch supported with a marketing campaign featuring talk-show host Kelly Ripa as spokesperson. The firm’s North American sales grew 5.5% in the first quarter to $764 million, with unit volume increasing 3.5%.


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