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P&G Promotes Clearblue Advanced Digital To Keep Ovulation Test Lead

This article was originally published in The Tan Sheet

Executive Summary

P&G launches a promotional campaign for the first digital test that can indicate a woman’s peak four days of ovulation under the Clearblue brand, which it markets for manufacturer SPD Swiss Precision Diagnostics.

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New Products In Brief

US Organic Group offers organic OTC anti-itch balm; Nordic Natural expands ProEPA line; Clearblue pregnancy test tracks time since ovulation; Nutrition 21 touts Nitrosigine as superior arginine; Culturelle probiotics go chewable; more New Products In Brief.

New Products In Brief

US Organic Group offers organic OTC anti-itch balm; Nordic Natural expands ProEPA line; Clearblue pregnancy test tracks time since ovulation; Nutrition 21 touts Nitrosigine as superior arginine; Culturelle probiotics go chewable; more New Products In Brief.

PLMA In Brief

Perrigo predictor: Private label firm unveils its Easy Ovulation Predictor, equivalent to Inverness Medical Innovations' Clearblue Easy, at the Private Label Manufacturers Association trade show Nov. 16-18 in Chicago. The seven-test kit will ship in January. Perrigo also launched adult low-strength aspirin, a national brand equivalent (NBE) to McNeil Consumer & Specialty Pharmaceutical's St. Joseph's. The 81 mg coated tablets come in a 180-count bottle. Separately, the Allegan, Mich.-based firm received approval this month for a product comparable to Aleve Cold & Sinus...

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