Bausch & Lomb Claim Gives Alcon Labs’ Opti-Free A Black Eye – NAD
This article was originally published in The Tan Sheet
Executive Summary
The National Advertising Division recommends Bausch & Lomb Inc. modify an advertorial attacking a competing contact lens solution product from Alcon Laboratories Inc. NAD says when using emerging science to market products, firms must sufficiently qualify research to avoid misleading claims.