FTC Brings Dot-Com Disclosure Guide To Social Media, Mobile Era
This article was originally published in The Tan Sheet
Executive Summary
Revised online advertising disclosure guidelines detail FTC’s expectations for how advertisers should craft disclosures in the world of social media and mobile devices.
You may also be interested in...
FTC Targets Unmasking 'Native Advertising' In Policy Update
FTC publishes enforcement policy statement addressing increases in native advertising and deceptively formatted ads. The statement explains how the commission will apply its current enforcement standards to target deceptive content, including promotions disguised as news stories, in violation of its policies.
Supplement Disclaimers Work Only For Substantiated Claims – NAD
Express and implied claims for Neuracel's pain relief supplement are not supported by a mouse study and the firm’s offer to include a disclaimer on its website to qualify claims would not rectify the problem, the National Advertising Division says.
FTC Endorsement Guide Offers Refresher On Social Media Compliance Etiquette
FTC’s updated FAQ tackles questions stakeholders have been asking about its Endorsement Guide, including the appropriate way to provide disclosures on social media platforms and the responsibilities of companies using large networks of bloggers and other influencers to promote products.