Herbalife Emphasizes Customer Research To Boost Transparency
This article was originally published in The Tan Sheet
Executive Summary
Herbalife will appoint an executive to lead its global research department and help identify customers and their motivations, which could help address misperceptions about the multilevel marketer’s business model, President Des Walsh says.
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In Brief
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NaZura’s Lovidia Weight-Loss Supplement Strategy Focused On Brand Building
NaZura BioHealth, spun out from Elcelyx Therapeutics, will market its Lovidia weight-loss product in 2014 when it launches into the direct-response channel, before potential suitors get serious about acquiring the brand.
NaZura’s Lovidia Weight-Loss Supplement Strategy Focused On Brand Building
NaZura BioHealth, spun out from Elcelyx Therapeutics, will market its Lovidia weight-loss product in 2014 when it launches into the direct-response channel, before potential suitors get serious about acquiring the brand.