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Colgate Sensitivity, Whitening Pastes Lead “Robust” Q1 Pipeline

This article was originally published in The Tan Sheet

Executive Summary

Colgate-Palmolive is launching Colgate Total Zx Pro-Shield Plus Sensitivity toothpaste and Colgate Optic White Dual Action toothpaste in the U.S. in the first quarter. Net sales in North America in full-year 2012 rose 3.4% to $3.1 billion, the firm reported during an earnings call.


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Colgate Total Mouthwash Debut Completes The Brand’s “Regimen”
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Colgate Launches Optic White Toothpaste To Compete With Whitening Strips


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