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Bayer’s Schiff Nutrition Deal Expands Supplement Portfolio

This article was originally published in The Tan Sheet

Executive Summary

Bayer Chairman Marijn Dekkers says Schiff’s products will complement its existing nutritionals business and provide marketing synergies with some OTCs. Schiff’s Move Free for joint health, MegaRed for heart health, Airborne for immunity and Digestive Advantage probiotics accounted for 70% of its fiscal 2012 sales.

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