New Products In Brief
This article was originally published in The Tan Sheet
Executive Summary
NBTY lines up nutritional Optimal Solutions for women’s health; Pharmavite touts Voots for tots; Langers boosts juices with DSM tomato extract; Solgar offers digestive support; more New Products In Brief.
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Top OTC Brand Marketing Keeps Messaging Simple
Marketing for top-selling U.S. OTC brands shows the value of new product launches and expanding the user base by tailoring marketing to niche consumer groups in addition to simple, specific messaging, says SymphonyIRI exec Bob Sanders.
Top OTC Brand Marketing Keeps Messaging Simple
Marketing for top-selling U.S. OTC brands shows the value of new product launches and expanding the user base by tailoring marketing to niche consumer groups in addition to simple, specific messaging, says SymphonyIRI exec Bob Sanders.
Top OTC Brand Marketing Keeps Messaging Simple
Marketing for top-selling U.S. OTC brands shows the value of new product launches and expanding the user base by tailoring marketing to niche consumer groups in addition to simple, specific messaging, says SymphonyIRI exec Bob Sanders.