Zicam Creates A Monster With Reanimated Brand
This article was originally published in The Tan Sheet
Executive Summary
Matrixx aims to make more consumers aware they can shorten the duration of a cold rather than treat the symptoms without affecting how long the cold lasts. New advertising introduces the “Cold Monster” to remind consumers to use Zicam products when they feel the first signs of a “monster of a cold.”
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Matrixx’s use of “The Pre-Cold Medicine” in the context of the challenged ads does not “reasonably convey a message that Zicam is effective in preventing colds or should be used by consumers for that purpose,” the National Advertising Review Board says.