Zicam Creates A Monster With Reanimated Brand

This article was originally published in The Tan Sheet

29 Oct 2012
News

Malcolm Spicer @TheTanSheet malcolm.spicer@informa.com

Executive Summary

Matrixx aims to make more consumers aware they can shorten the duration of a cold rather than treat the symptoms without affecting how long the cold lasts. New advertising introduces the “Cold Monster” to remind consumers to use Zicam products when they feel the first signs of a “monster of a cold.”

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Zicam Creates A Monster With Reanimated Brand

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