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“Piggyback” Lawsuits Spur NAD To Clarify Purpose Of Investigations

This article was originally published in The Tan Sheet

Executive Summary

Class-action lawsuits filed following National Advertising Division decisions raise concerns among firms participating in NAD’s self-regulatory process. The advertising industry’s voluntary self-regulation program clarifies that its findings do not indicate any laws have been violated.

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Class-Actions Increasing As Fallout From Regulatory Action

Using marketing claims that overstep cosmetic boundaries can land firms in class-action suits that sap resources and drag on for years, attorneys noted at the ACI Legal, Regulatory and Compliance Forum on Cosmetics. Speakers provided examples and tips for staying out of court.

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