Pink Sheet is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Allegra Brand Revision Will Sell Romance, Emotion

This article was originally published in The Tan Sheet

Executive Summary

The OTC Allegra package branding when launched in March 2011 was limited by FDA until after the product lost market exclusivity, consultant Terri Goldstein says. Loss of market exclusivity opened the door to make Allegra branding “how we wished the package could have looked,” she says.

Advertisement

Related Content

Nasacort OTC Dual Allergy/Decongestion Relief Could Be Marketing Edge
Nasacort OTC Dual Allergy/Decongestion Relief Could Be Marketing Edge
Sanofi’s Nasacort AQ Rx-To-OTC Switch Under FDA Review
Sanofi’s Nasacort AQ Rx-To-OTC Switch Under FDA Review
Top OTC Brand Marketing Keeps Messaging Simple
Top OTC Brand Marketing Keeps Messaging Simple
Top OTC Brand Marketing Keeps Messaging Simple
Top OTC Brand Marketing Keeps Messaging Simple
Perrigo Takes Two Steps Forward: Generic Allegra Launch, Manufacturing Compliance
Dual Package Plan B Hits Shelves Mid-November With Three-Year Exclusivity

Topics

Related Companies

Advertisement
UsernamePublicRestriction

Register

PS106033

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel