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P&G Extends Head & Shoulders Line In Competitive Dandruff Market

This article was originally published in The Tan Sheet

Executive Summary

P&G’s Deep Clean and Damage Rescue will compete with Unilever’s new dandruff line.

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CFO Jon Moeller says product launches will make “obsolete our existing categories and transform them in ways that create competitive advantage” for the firm. Activist investor Bill Ackman, however, says P&G is “vastly under-earning relative to its intrinsic earnings power.”

P&G Looks To “Transform” Categories, But Ackman Presses For Results

CFO Jon Moeller says product launches will make “obsolete our existing categories and transform them in ways that create competitive advantage” for the firm. Activist investor Bill Ackman, however, says P&G is “vastly under-earning relative to its intrinsic earnings power.”

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