Alternative Channels Offer Brands Growth As Retail Falters
This article was originally published in The Tan Sheet
Branded products try to expand distribution through online, convenience stores, dollar stores and other alternative channels as growth in traditional food, drug and mass channels slows. The outlets offer different benefits and drawbacks for different OTCs, supplements.
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Perrigo’s consumer business’ 2012 full-year operating income, after GAAP adjustments, increased only 0.8% to $304.96 million, despite the division’s 8% revenue growth to $131 million for the fiscal year. The firm plans to launch more than 60 new products in fiscal 2013.