Protein, Migrating Ingredients Help Sports Category Build Muscle
This article was originally published in The Tan Sheet
Executive Summary
Increased consumer demand for protein and the migration of popular ingredients from adjacent categories are spurring growth in sports nutrition. Protein helped drive up sales double digits for powders and formulas and the overall category grew 46% from $17.6 billion in 2006 to $25.7 billion in 2011.
You may also be interested in...
All-Natural Spray Sunscreen Expands Goddess Garden Organics Reach
Launching the first all-natural, chemical-free continuous spray sunscreen opened the door to mass retailers for Goddess Garden Organics, which sells organic sun care products. The product also speaks to some safety and efficacy concerns FDA raised about sunscreens in 2011.
Thorne Enters Consumer Market With Sports Nutrition Supplements
Thorne Research markets supplements through health care practitioners exclusively, and previously has not offered sports nutrition products, but the firm puts the same emphasis on ingredient purity and quality manufacturing in the supplements its Thorne Performance business is selling online.
Thorne Enters Consumer Market With Sports Nutrition Supplements
Thorne Research markets supplements through health care practitioners exclusively, and previously has not offered sports nutrition products, but the firm puts the same emphasis on ingredient purity and quality manufacturing in the supplements its Thorne Performance business is selling online.