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Consumer Medical Device Middle East and Africa

P&G Makes Olympic Sponsorship Centerpiece Of Marketing Innovations

This article was originally published in The Tan Sheet

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Executive Summary

The firm is launching its “largest multi-brand commercial innovation program,” CFO Jon Moeller says. The program includes partnering with more retailers worldwide and integrating Olympics-related marketing with all retail partners.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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