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Colgate Bids To Expand U.S. Toothpaste Lineup Through FDA Rulemaking

This article was originally published in The Tan Sheet

Executive Summary

Colgate seeks regulatory approval for a version of its Colgate Sensitive Multi-Protection toothpaste in a formulation it already markets internationally. The request made in a citizen petition comes after Colgate’s plan to expand its U.S. toothpaste business failed when FDA did not give approval for Sensitive Pro-Relief.

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