New Products In Brief
This article was originally published in The Tan Sheet
Executive Summary
Valensa astaxanthin gets synergistic; Mud Energy Gel formulates with Kyowa Hakko’s Sustamine; Natrol portfolio gains from weight loss; Lonza refines algal DHA line; MegaFood responds to vegan customer push; more New Products In Brief.
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New Products In Brief
BASF’s Tonalin CLA helps Muscle Milk “evolve”; Fiber One bars add protein; Sustamine fortifies Invigorate sports drink; Carlson boosts sulfur, bone support supplements; Yummi Bears go sugar-free; RightSize downsizes into single-serve smoothie packs; more New Products In Brief.
New Products In Brief
Citracal adds phytosterols: Bayer Consumer Care formulates a line extension of its calcium/vitamin D supplement with natural plant sterols, which may help reduce risk of heart disease. Citracal Calcium Plus Heart Health aims to prevent both osteoporosis-related fractures and heart disease, the most common killer of women, Bayer said Nov. 5. A spokeswoman for the Morristown, N.J., company said the supplement shipped during the summer and is available at food, drug and mass merchandise retailers nationwide. An 80-count bottle sells for the suggested price of $13.99. Bayer acquired the Citracal brand from Mission Pharmacal in 2007 (1"The Tan Sheet" Oct. 8, 2007, In Brief)
NaZura’s Lovidia Weight-Loss Supplement Strategy Focused On Brand Building
NaZura BioHealth, spun out from Elcelyx Therapeutics, will market its Lovidia weight-loss product in 2014 when it launches into the direct-response channel, before potential suitors get serious about acquiring the brand.