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Consumer North America Advertising, Marketing & Sales

Growing Social Media Use Justifies Higher Online Ad Spend

This article was originally published in The Tan Sheet

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Executive Summary

OTC firms should provide messaging across multiple channels, including social networks, Facebook, Twitter, Google+ and other platforms, says Google executive Michelle Schumaker. But traditional ads can link consumers to web sites as more watch TV on devices other than televisions, says Rick Mandler, of ABC.

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