Nutricosmetics Firms Need Outreach To Build Their Market
This article was originally published in The Tan Sheet
Rather than “standing behind the brands,” manufacturers are “just making a product and expecting a consumer to understand,” says brand consultant Paula Simpson. Consumers expect immediate results, which is unrealistic because nutricosmetics often take weeks or months to have an impact.
You may also be interested in...
The Health Choices Coalition sent letters urging House and Senate members to support legislation that would strike the health care reform law requirement that consumers obtain a prescription in order to purchase OTCs with a pre-tax savings account.
Homeopathic firm TheraBiogen plans to roll out products “every six to nine months” to add to its existing lineup of homeopathic remedies for allergy and cold and flu, says CEO Kelly Hickel. The firm also counts on sales growth from a social media campaign to explain what is not in its products as well as what is.