Matrixx Appoints Scerene Healthcare Executive To Lead Turnaround
This article was originally published in The Tan Sheet
Executive Summary
M’lou Arnett talks about how her experience, including designing the “Mr. Mucus” advertising icon for the Mucinex cough treatment line, has prepared her for the challenge of growing Matrixx’s revenues in the wake of removing the Zicam gel and swab products from the market.
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