Help Remedies Hopes “Less” Is More In Campaign Skewering Complex OTCs
This article was originally published in The Tan Sheet
Executive Summary
Help Remedies looks to transition from a niche OTC player to a nationwide brand with its expansion into all Walgreens stores and a marketing campaign touting pharmaceutical simplicity.
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Help Remedies Builds OTC Brand Based On Simplicity, Young Adult Appeal
Like many other firms, Help Remedies seeks a growing share of the OTC drug market through innovation. The difference is Help innovates through subtraction.