Social Media Success Prompts Anti Monkey Butt To Turn Its Back On TV
This article was originally published in The Tan Sheet
Executive Summary
DSE Healthcare Solutions, purveyor of the anti-chafing Anti Monkey Butt line, pulled out of TV advertising after social media proved more effective.
You may also be interested in...
Certain Dri Antiperspirant Sweats It Out Against Big Players
With a thicker, “drip-free” reformulation of Certain Dri launching in January 2014, DSE Healthcare Solutions hopes its clinical-strength roll-on antiperspirant will appeal to more consumers with hyperhidrosis as well as those concerned about excessive perspiration.
Certain Dri Antiperspirant Sweats It Out Against Big Players
With a thicker, “drip-free” reformulation of Certain Dri launching in January 2014, DSE Healthcare Solutions hopes its clinical-strength roll-on antiperspirant will appeal to more consumers with hyperhidrosis as well as those concerned about excessive perspiration.
“Don’t Do Social, Be Social,” Facebook Exec Advises
In a presentation at the NACDS Marketplace conference, Facebook Director of Market Solutions Mike Haines urges firms to engage with consumers through social media and focus on quality and not quantity. Coca-Cola exec John Doughney offers suggestions for inspiring consumer engagement.