Friends Rival TV As Top Influence For Purchases
This article was originally published in The Tan Sheet
Executive SummarySocial media is well-suited to OTC drug marketing, but the industry has been slow to enter that world, says public relations executive Robin Russo.
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“We ought to deal with this. There are questions on long-term safety and questions on efficacy claims that are just not proven,” says the Maryland Republican. “The biggest threat hanging over, in my mind, the farmers who want to grow hemp, is what if the FDA comes out tomorrow and says, ‘You can't sell any product’? The market collapses,”he said at a CBD policy conference.