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Friends Rival TV As Top Influence For Purchases

This article was originally published in The Tan Sheet

Executive Summary

Social media is well-suited to OTC drug marketing, but the industry has been slow to enter that world, says public relations executive Robin Russo.

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In Brief

FDA extends phytosterol enforcement discretion; Perrigo debuts Claritin-D 12 Hour equivalent; Reckitt sells Indian personal care brands acquired from Paras; Ocean Nutrition Canada gets vertical; more news In Brief.

New Tricks Are Crucial For Industry As OTC Bump Wanes

OTC firms must embrace new marketing strategies more readily to overcome the ebb in recession-driven industry growth, according to industry stakeholders.

CBD Safety And Hemp Farming Have Equal Space In Rep. Harris’ Concerns

“We ought to deal with this. There are questions on long-term safety and questions on efficacy claims that are just not proven,” says the Maryland Republican. “The biggest threat hanging over, in my mind, the farmers who want to grow hemp, is what if the FDA comes out tomorrow and says, ‘You can't sell any product’? The market collapses,”he said at a CBD policy conference.





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