For Murad Acne Complex Ads, ERSP Draws Line Between "Clear" And "Clears"
This article was originally published in The Tan Sheet
Murad should change the "Get Clear In Four Weeks” claim for Murad Acne Complex to align more closely with FDA’s language and intent in the OTC acne product monograph, according to an industry self-regulation group.
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Murad should not imply Acne Skin Complex treats all causes of skin breakouts in direct advertising, according to the Council of Better Business Bureaus' Electronic Retailing Self-Regulation Program. ERSP issued the recommendation Feb. 16 on the National Advertising Review Council Web site after reviewing a 30-minute infomercial for the anti-acne system
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