In Brief
This article was originally published in The Tan Sheet
Executive Summary
Guidance adds reasons for petition denial
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Hair Volume Baldness-Reversing Testimonial Needs Evidence – NAD
The National Advertising Division says New Nordic USA’s ad implies that Hair Volume will reverse balding, even genetic pattern baldness in women. The firm submitted literature on ingredients in its supplement, but the findings were not relevant or were exceeded substantially by the firm’s own statements, NAD says.
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