P&G Sues Vi-Jon Over Scope Outlast Lookalike Trade Dress
This article was originally published in The Tan Sheet
Procter & Gamble fights back against a private labeler making mouthwash packaging that P&G says infringes on trade dress patents for Scope Outlast.
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Procter & Gamble and Colgate-Palmolive, after noting concerns about losing market share to private label since the onset of the economic recession, are touting the growing strength of their branded products over generics.
Procter & Gamble is attempting to redefine its Scope brand with the introduction of the Outlast line, emphasizing longer-lasting fresh breath as it looks to recover market share from competitors in the mouthwash category
Vi-Jon Rinse has been withdrawn from the market as part of a settlement agreement with Procter & Gamble after clinical tests questioned the mouthwash's equivalence to P&G's Crest Pro-Health