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Antioxidant Claims Pique FTC Interest As Potential Enforcement Target

This article was originally published in The Tan Sheet

Executive Summary

Antioxidant claims have joined the list of nutritional marketing categories on the Federal Trade Commission's enforcement radar.

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In Brief

Appropriations subcommittee largely ignores FDA; analysts predict lower Novartis OTC sales; France tightens advertising rules; NAD weighs in on Lunada claims; Global Biotechnologies supplements seized; Tetley tea faces lawsuit for antioxidant claims; more news In Brief.

Antioxidant Claims Oversimplify Nutrient Functions, Scientists Say

As antioxidant claims proliferate across the food and supplement industries, the complexity underlying antioxidant nutrients and their functions poses challenges for scientists, marketers and consumers.

Antioxidant Claims Oversimplify Nutrient Functions, Scientists Say

As antioxidant claims proliferate across the food and supplement industries, the complexity underlying antioxidant nutrients and their functions poses challenges for scientists, marketers and consumers.

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