Colgate Builds Sensitivity Offerings While Awaiting Pro-Relief Approval
This article was originally published in The Tan Sheet
Executive SummaryColgate-Palmolive is bullish on driving oral care sales growth as it awaits FDA approval of its Colgate Sensitive Pro-Relief toothpaste with U.S. launches of three other toothpaste products.
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Colgate seeks regulatory approval for a version of its Colgate Sensitive Multi-Protection toothpaste in a formulation it already markets internationally. The request made in a citizen petition comes after Colgate’s plan to expand its U.S. toothpaste business failed when FDA did not give approval for Sensitive Pro-Relief.