National Advertising Division In Brief
This article was originally published in The Tan Sheet
NAD scrutinizes Colostrum-LD claims
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Pacific Shore Holdings' lip balm infused with dietary supplement ingredients for weight management "performed better than anyone expected," says David Toomey, lead investigator in a 12-week, double-blind, placebo-controlled clinical trial involving more than 100 subjects. Los Angeles-based Pacific Shore noted participants using Burner Balm lost an average of seven to nine pounds, many reporting consumption of smaller meals and elimination of snacks. The firm claims the balm's energy-boosting green tea, appetite-suppressing hoodia gordonii, chromium picolinate and caffeine absorb "faster and steadier into the bloodstream" by traveling through blood vessels in the lips. Launching soon to retailers worldwide, Burner Balm sticks are available online at $5.99 apiece
The company has no development programs left in its R&D pipeline and will focus entirely on the commercialization of IBS drug Linzess while seeking late-stage assets from external sources.
The documents issued by the US agency on 29 September set slightly different accuracy standards, reflecting the increased fragility of hospital patients.