National Advertising Division In Brief
This article was originally published in The Tan Sheet
NAD scrutinizes Colostrum-LD claims
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Pacific Shore Holdings' lip balm infused with dietary supplement ingredients for weight management "performed better than anyone expected," says David Toomey, lead investigator in a 12-week, double-blind, placebo-controlled clinical trial involving more than 100 subjects. Los Angeles-based Pacific Shore noted participants using Burner Balm lost an average of seven to nine pounds, many reporting consumption of smaller meals and elimination of snacks. The firm claims the balm's energy-boosting green tea, appetite-suppressing hoodia gordonii, chromium picolinate and caffeine absorb "faster and steadier into the bloodstream" by traveling through blood vessels in the lips. Launching soon to retailers worldwide, Burner Balm sticks are available online at $5.99 apiece
Just three years after Fresenius Kabi agreed a $4.75bn takeover of the US injectables specialist, Akorn has obtained approval from a US bankruptcy court for its sale to the company’s existing lenders, having filed for Chapter 11 bankruptcy earlier this year.
Dr Reddy’s has announced the launch of its OTC versions of Pataday olopatadine solution in the US. The firm’s entry into the OTC eyecare space follows other OTC launches of rivals to Voltaren and Nicorette earlier this year.