Burt's Defends "Clinically Proven" Toothpaste Claim Against Tom's Challenge
This article was originally published in The Tan Sheet
The National Advertising Division determined Burt's Bees supports claims its Natural Toothpaste line is "clinically proven," but recommended the Clorox brand modify claims about cranberry extract benefits.
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The National Advertising Division, a self-regulatory agency that reviews advertising claims, administered by the Council of Better Business Bureaus, held its annual conference Oct. 4 and 5 in New York City. The event, "What's New in Comparative Advertising, Claim Support and Self-Regulation," covered claim substantiation for all types of products at all levels of government and within NAD
Burt's Bees enters the oral-care market with the launch of Natural Toothpaste - the first and currently the only natural toothpaste certified by the Natural Products Association, the Clorox brand says
FDA’s food, dietary supplement and cosmetics division seeks funding to support its artificial intelligence capabilities, including post-market surveillance and speedy interventions in instances where safety issues arise. Also of note, the agency cites UV filters’ effects on the skin microbiome as a research priority in its fiscal 2021 budget justification to Congress.