National Advertising Division Conference In Brief
This article was originally published in The Tan Sheet
Executive Summary
The National Advertising Division, a self-regulatory agency that reviews advertising claims, administered by the Council of Better Business Bureaus, held its annual conference Oct. 4 and 5 in New York City. The event, "What's New in Comparative Advertising, Claim Support and Self-Regulation," covered claim substantiation for all types of products at all levels of government and within NADYou may also be interested in...
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Burt's Defends "Clinically Proven" Toothpaste Claim Against Tom's Challenge
The National Advertising Division determined Burt's Bees supports claims its Natural Toothpaste line is "clinically proven," but recommended the Clorox brand modify claims about cranberry extract benefits.
Burt's Defends "Clinically Proven" Toothpaste Claim Against Tom's Challenge
The National Advertising Division determined Burt's Bees supports claims its Natural Toothpaste line is "clinically proven," but recommended the Clorox brand modify claims about cranberry extract benefits.
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