NAD Says Celsius Beverage Claims Must Reference Exercise
This article was originally published in The Tan Sheet
Executive Summary
Celsius Inc. modified labeling for its nutritional beverage after the National Advertising Division recommended the firm's weight-loss claims include a statement that exercise is needed to produce the expected results
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Coca-Cola and Nestle settle with 26 states and the District of Columbia to resolve allegations that Enviga green tea's "implied weight-loss claims were scientifically weightless," Connecticut Attorney General Richard Blumenthal says. Enviga labels, which previously said consuming three cans a day burned an extra 60 to 100 calories, now must clearly state that calorie elimination and weight loss require proper diet and exercise, according to the Feb. 26 release. Coca-Cola and Nestle will pay $650,000. In their Beverage Partnership Worldwide joint venture, the firms marketed Enviga as a weight-loss product based on a three-day study with 31 healthy 18- to 35-year-olds. The Center for Science in the Public Interest filed a complaint with the Federal Trade Commission about linking claims to the small study (1"The Tan Sheet" May 28, 2007, In Brief)