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New Products In Brief

This article was originally published in The Tan Sheet

Executive Summary

Listerine line extension zeroes out alcohol: Johnson & Johnson formulates its Listerine Zero mouthwash with four essential oils but no alcohol. The product claims to kill germs and freshen breath with a formula less intense than other antiseptics. Listerine Zero, in Clean Mint flavor, launched Aug. 4 across food, drug and mass merchandise outlets, in four stock-keeping units ranging from 250 mL to 1.5 L. Suggested retail prices are from $3.89 to $8.49, J&J says

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