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Drugstore.com fills supplement niche

This article was originally published in The Tan Sheet

Executive Summary

VitaminEmporium.com is the retailer's latest niche offering, joining AllergySuperStore.com and VisionDirect.com, among other narrowly focused "microsites." Drugstore.com announced July 26 VitaminEmporium.com features savings of up to 70 percent on supplements, herbals, homeopathics and other nutritionals, along with a flat $4.99 shipping rate. The Bellevue, Wash.-based firm touts the low price points and differentiated products on its microsites, which have low incremental set-up costs (1"The Tan Sheet" May 31, 2010)
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