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UsernamePublicRestriction fills supplement niche

This article was originally published in The Tan Sheet

Executive Summary is the retailer's latest niche offering, joining and, among other narrowly focused "microsites." announced July 26 features savings of up to 70 percent on supplements, herbals, homeopathics and other nutritionals, along with a flat $4.99 shipping rate. The Bellevue, Wash.-based firm touts the low price points and differentiated products on its microsites, which have low incremental set-up costs (1"The Tan Sheet" May 31, 2010)

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