Supplement Industry Has Weapons Available To Fight Consumer Distrust
This article was originally published in The Tan Sheet
More than half of U.S. consumers distrust claims made by supplement and nutritional manufacturers, according to a recent survey, but trade groups say firms can overcome consumer suspicions by self-regulating and grounding claims in science
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The Council for Responsible Nutrition and the National Advertising Review Council extend through October 2014 their supplement advertising review program established in 2006, according to a Nov. 9 release (1"The Tan Sheet" Sept. 25, 2006). Under the extension, the recently established CRN Foundation incrementally will grant $959,000 to NARC's National Advertising Division beginning Nov. 1. "This initiative reflects one of the CRN Foundation's objectives - 'to promote truthful and non-misleading advertising of dietary supplements to consumers through programs that encourage self-regulation of advertising by industry members,'" said CRNF Executive Director Steve Mister, also the trade group's president and CEO. Mister called on dietary supplement firms to "file competitive challenges with NAD when they see dietary supplement advertisements that" disserve the industry. NAD Director Andrea Levine said, "With CRN's support, we have demonstrated that self-regulation can play an active and visible role in combating misleading and unsubstantiated dietary supplement claims, but there is still significant work left to be done.
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