Pink Sheet is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

ERSP enforces testimonial guidance

This article was originally published in The Tan Sheet

Executive Summary

Sarpes Beverages supports its core efficacy message and representations that Dream Water 0 Calorie Sleep and Relaxation Drink is the "first water that helps you relax and fall asleep," the Electronic Retailing Self-Regulation Program says in a review of the company's online advertising. However, ERSP advised the direct response marketer to discontinue express performance claims regarding specific elements of product performance described by consumers in ads. For example, the testimonial, "In about 20 minutes I started to get pretty tired. I went to bed and fell asleep in no time," should be discontinued. FTC guidelines for testimonials state that claims must be substantiated by reliable scientific evidence, the division of the National Advertising Review Council says. Sarpes, which markets its Dream Water as a flavored water containing three natural relaxation ingredients - y-aminobutyric acid, melatonin and 5-hydroxytryptophan - said it will include ERSP's recommendations in future ads
Advertisement

Topics

Advertisement
UsernamePublicRestriction

Register

PS104264

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel