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CRN campaign wins award

This article was originally published in The Tan Sheet

Executive Summary

The "Life...supplemented" consumer wellness initiative, managed by the Council for Responsible Nutrition's CRN Foundation, won a Silver Anvil Award during the Public Relations Society of America's Silver Anvil Award ceremony in New York June 3. The campaign, which focuses on three pillars of health - healthy diet, dietary supplements and exercise - won for the category Reputation/Brand Management (Associations). The campaign is "an extraordinary effort by an industry that is passionate about its consumers and eager to educate the public about the valuable role dietary supplements play as part of a comprehensive approach to wellness," said CRN Senior VP of Communications Judy Blatman. "Life...supplemented" won several other awards, including the "Big Apple Award" from the Public Relations Society of America, New York Chapter. The latest "Life...supplemented" promotion was the Year of Wellness Video Contest, offering $10,000 in cash prizes (1"The Tan Sheet" April 26, 2010)

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