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Private Label Shoppers Need Reasons To Spend More On National Brands

This article was originally published in The Tan Sheet

Executive Summary

Consumers who "traded down" to less expensive store brands during the recession may not automatically return to name brands when the economy recovers, according to industry experts

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Retailers Rationalize Products That Cannot "Earn Their Keep"

Retailers pruning their shelves likely will target duplicative line extensions, items that fall outside a store's brand image and products that sell poorly, a retail consultant warns

Retailers Rationalize Products That Cannot "Earn Their Keep"

Retailers pruning their shelves likely will target duplicative line extensions, items that fall outside a store's brand image and products that sell poorly, a retail consultant warns

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