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P&G launches online shopping portal

This article was originally published in The Tan Sheet

Executive Summary

Procter & Gamble formally introduces its shopping Web site to U.S. consumers May 20. PGeStore.com sells P&G branded products including Olay and Crest. The site is a "learning lab" for e-commerce innovation, the firm said. It "will help [P&G] listen, learn and collaborate with online shoppers to find new opportunities to serve consumers' household, beauty and grooming needs," said Kirk Perry, P&G's VP North America. The site features "brand shop" pages for P&G brands, "making shopping for products more intuitive and helping shoppers make the perfect product selections for their needs," P&G said. The site also allows live chats with P&G consultants, social media integration, a forum for shopper feedback and $5 standard shipping. It soon will include a compatible mobile phone application. The eStore, which launched as a test version in January, potentially could compete against online retailers already selling P&G brands (1"The Tan Sheet" May 10, 2010)

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