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Drugstore.com Launches One-Stop Online Shop For Allergy Products

This article was originally published in The Tan Sheet

Executive Summary

Drugstore.com positioned Allergy Super Store - its latest "microsite" - as a one-stop shop to meet myriad needs of allergy sufferers, according to Chief Financial Officer Tracy Wright

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Drugstore.com fills supplement niche

VitaminEmporium.com is the retailer's latest niche offering, joining AllergySuperStore.com and VisionDirect.com, among other narrowly focused "microsites." Drugstore.com announced July 26 VitaminEmporium.com features savings of up to 70 percent on supplements, herbals, homeopathics and other nutritionals, along with a flat $4.99 shipping rate. The Bellevue, Wash.-based firm touts the low price points and differentiated products on its microsites, which have low incremental set-up costs (1"The Tan Sheet" May 31, 2010)

Drugstore.com fills supplement niche

VitaminEmporium.com is the retailer's latest niche offering, joining AllergySuperStore.com and VisionDirect.com, among other narrowly focused "microsites." Drugstore.com announced July 26 VitaminEmporium.com features savings of up to 70 percent on supplements, herbals, homeopathics and other nutritionals, along with a flat $4.99 shipping rate. The Bellevue, Wash.-based firm touts the low price points and differentiated products on its microsites, which have low incremental set-up costs (1"The Tan Sheet" May 31, 2010)

Drugstore.com fills supplement niche

VitaminEmporium.com is the retailer's latest niche offering, joining AllergySuperStore.com and VisionDirect.com, among other narrowly focused "microsites." Drugstore.com announced July 26 VitaminEmporium.com features savings of up to 70 percent on supplements, herbals, homeopathics and other nutritionals, along with a flat $4.99 shipping rate. The Bellevue, Wash.-based firm touts the low price points and differentiated products on its microsites, which have low incremental set-up costs (1"The Tan Sheet" May 31, 2010)

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