Web Ripe For Growing OTC, Supplement Ads As More Consumers Shop Online
This article was originally published in The Tan Sheet
Executive Summary
Firms can capitalize on the rising number of consumers shopping online for OTC drugs and vitamins by increasing Internet marketing that highlights convenience, privacy and bargains, experts and industry leaders say
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P&G launches online shopping portal
Procter & Gamble formally introduces its shopping Web site to U.S. consumers May 20. PGeStore.com sells P&G branded products including Olay and Crest. The site is a "learning lab" for e-commerce innovation, the firm said. It "will help [P&G] listen, learn and collaborate with online shoppers to find new opportunities to serve consumers' household, beauty and grooming needs," said Kirk Perry, P&G's VP North America. The site features "brand shop" pages for P&G brands, "making shopping for products more intuitive and helping shoppers make the perfect product selections for their needs," P&G said. The site also allows live chats with P&G consultants, social media integration, a forum for shopper feedback and $5 standard shipping. It soon will include a compatible mobile phone application. The eStore, which launched as a test version in January, potentially could compete against online retailers already selling P&G brands (1"The Tan Sheet" May 10, 2010)
P&G launches online shopping portal
Procter & Gamble formally introduces its shopping Web site to U.S. consumers May 20. PGeStore.com sells P&G branded products including Olay and Crest. The site is a "learning lab" for e-commerce innovation, the firm said. It "will help [P&G] listen, learn and collaborate with online shoppers to find new opportunities to serve consumers' household, beauty and grooming needs," said Kirk Perry, P&G's VP North America. The site features "brand shop" pages for P&G brands, "making shopping for products more intuitive and helping shoppers make the perfect product selections for their needs," P&G said. The site also allows live chats with P&G consultants, social media integration, a forum for shopper feedback and $5 standard shipping. It soon will include a compatible mobile phone application. The eStore, which launched as a test version in January, potentially could compete against online retailers already selling P&G brands (1"The Tan Sheet" May 10, 2010)
P&G launches online shopping portal
Procter & Gamble formally introduces its shopping Web site to U.S. consumers May 20. PGeStore.com sells P&G branded products including Olay and Crest. The site is a "learning lab" for e-commerce innovation, the firm said. It "will help [P&G] listen, learn and collaborate with online shoppers to find new opportunities to serve consumers' household, beauty and grooming needs," said Kirk Perry, P&G's VP North America. The site features "brand shop" pages for P&G brands, "making shopping for products more intuitive and helping shoppers make the perfect product selections for their needs," P&G said. The site also allows live chats with P&G consultants, social media integration, a forum for shopper feedback and $5 standard shipping. It soon will include a compatible mobile phone application. The eStore, which launched as a test version in January, potentially could compete against online retailers already selling P&G brands (1"The Tan Sheet" May 10, 2010)