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L'Oreal unit educates about skin care

This article was originally published in The Tan Sheet

Executive Summary

La Roche-Posay's SOS-Save Our Skin campaign informs consumers about the dangers of UV radiation and encourages them to use sun protection daily and visit dermatologists for regular skin checks. The campaign includes in-store events, collaborations with doctors and pharmacists and 1www.SOSSaveOurSkin.com with educational videos, the L'Oreal unit says May 4. La Roche-Posay will donate to organizations such as the Women's Dermatologic Society and the Skin Care Foundation each time someone joins the SOS crusade or purchases an orange SOS ribbon
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